eWarna scores big in Korea, Taiwan

The Star, Mar 2004

eWarna Sdn Bhd said that South Korea's leading dyestuff manufacturer Oh Young Industrial Co Ltd and Taiwan's Oriental Giant Dyes & Chemical Industry Corporation ( www.dfmg.com.tw ) have chosen XDyes to offer online colour formulation services to their global customers. 

XDyes , which eWarna said was the world's first web-based recipe formulation tool, allows dye-houses to tap into the benefits of computerised colour formulation. 

It allows dyers without any colour physics software or a spectrophotometer get an instantaneous first-cut recipe. 

For dyes manufacturers and resellers, XDyes opens up new opportunities for potential customers to explore how different or new ranges of dyes will work for them, eWarna said in a statement. 

"We export our dyes to over 50 countries annually and as we continue to grow, we need a proven and reliable solution to manage recipe and dyestuff enquiries from our growing customer base in South Korea and overseas," said K.K. Kim, executive director of Oh Young ( www.onyoung.net ). 

"With XDyes , we can service more customers instantly, and at the same time elevate our current customer services to a higher level," he added. 

" XDyes is breaking new ground in colour formulation as recipe predictions for almost any target shade can be obtained instantaneously using a normal web browser," said eWarna chief executive officer Richard Lawn. 

"It's also environmentally-friendly as it provides virtual recipes without any exploratory lab dyeing, thus saving time, energy and cost," he added. 

XDyes is currently available in English, Simplified Chinese and Japanese. A demo version is available at http://xdyes.ewarna.com . 

Malacca-based Multimedia Super Corridor (MSC) status eWarna's clients include Toys 'R' Us, Disney, Isaco International Corp and Li & Fung.