eWarna and Hangzhou Hi2000 form strategic marketing partnership to deliver color collaboration services to enterprises in China

TechExchange.com, Jun 2004

Online color collaboration provider eWarna and China 's largest industry-specific B2B website operator Hangzhou Hi2000 Infotech Co. Ltd, today announced a marketing partnership to offer best-of-breed color collaboration services to enterprises in the People's Republic of China.

Under the terms of the partnership, eWarna's XDyes and XShades software applications will be marketed exclusively through Hangzhou Hi2000's China Chemical Network and China Textile Network. Both companies will engage in joint promotional programs to market these Internet-based software services to prospective accounts.

Richard Lawn, CEO of eWarna stated: “We're excited to bring our technology and services to customers around the world, leveraging Hangzhou Hi2000's well established platform in China . This partnership represents an important step in the execution of our strategy to deliver world-class products to the chemical and textile communities in China.”

eWarna's color collaboration solutions enable businesses to share real time and accurate color information to meet aggressive cost-saving and speed-to-market goals. XDyes is a timesaving recipe formulation tool which allows dyers to get an instantaneous recipe over the Internet by selecting a target color, substrate, process and a set of dyes and illuminants. XShades provides instant color search function for buyers of colored materials to search for a chosen color in three easy steps by specifying a product type, target color and matching criteria.