eWarna in China tie-up

International Dyer, Aug 2004

Online colour collaboration provider eWarna and China's largest industry-specific B2B website operator Hangzhou Hi2000 Infotech have announced a marketing partnership aimed at offering best-of-breed colour collaboration services to enterprises in the China.

Under the terms of the partnership, eWarna's XDyes and XShades software applications will be marketed exclusively through Hangzhou Hi2000's China Chemical Network and China Textile Network. Both companies will engage in joint promotional programs to market these Internet-based software services to prospective accounts.

"eWarna is the leader in colour collaboration services," said James Sun, CEO of Hangzhou Hi2000. "With the most advanced colour exchange technology in the industry and the most scalable products in the market, eWarna will be able to offer our customers best of breed colour collaboration solutions to complement their existing businesses."

China Chemical Network currently captures more than 70% of China's chemical and chemical related industries with more than 8,000 corporate clients and 55,000 subscribers. China Textile Network represents 50% of the textile industries with an average daily page view of 600,000.

eWarna's colour collaboration solutions enable businesses to share real time and accurate colour information to meet cost-saving and speed-to-market goals. XDyes is a timesaving recipe formulation tool, •which allows dyers to get an instantaneous recipe over the Internet by selecting a target colour, substrate, process and a set of dyes and illuminants. XShades provides instant colour search function for buyers of coloured materials to search for a chosen colour in three easy steps by specifying a. product type, target colour and matching criteria.