Colour in China

Fashion Business International, Aug 2004

Online colour collaboration provider eWarna and China's largest industry specific B2B website operator Hangzhou Hi2000 Infotech Co Ltd, have announced a marketing partnership to offer best of breed colour collaboration services to enterprises in the People's Republic of China.

Under the terms of the partnership eWarna's XDyes and XShades software applications will be marketed exclusively through Hangzhou Hi2000's China Chemical Network ( www.ChemNet.com.cn ) and China Textile Network ( www.TexNet.com.cn ).   Both companies will engage in joint promotional programmes to market these Internet-based software services to prospective accounts.

Under a separate agreement, eWarna will also resell Gretag Macbeth's NetProfiler to the global textile and apparel industry, integrating the technology into its Internet-based LabWorks Pro and XMatch applications as a combined solution, as well as marketing NetProfiler as a standalone instrument management software.