eWarna & Color AIXperts partner for multicolored textile

Fibre2Fashion.com, Dec 2004

eWarna, the global leader in online color collaboration solutions, and Color AIXperts, the global leader in multi-spectral imaging, today announced a marketing partnership for multicolored textile color communication.

The two companies now offer customers the ability to combine Color AIXperts' digital sample technology equipment SpAIXscan and viewing software SpAIXview with eWarna's award winning LabWorks Pro solution. Together, these systems deliver true collaboration in color communication processes, lower development costs and improved merchandise quality.

“This is a combination of two world-leading solutions, and for the best reason – customer demand,” said Richard Lawn, Co-founder and Chief Strategist of eWarna, “A leading supplier is now linked into the color network of one the world's top 10 apparel brands on the eWarna platform uses Color AIXperts solutions. All parties involved in the supply chain could see the benefits of product combination, especially for remote approval of prints and items such as shoes."

Using multi-spectral imaging and measurement methodology, digital sample technology generates a spectral reflectance curve for every pixel of an image, which allows precise remote comparison of multipart or multicolored items. By recalculating each pixel color under different lights, the true effects of texture and shape on color perception can also be shown. Rather than simulating a texture or pattern on a greyscale image using a few spectral curves, digital sample technology goes beyond the traditional approach and directly measures the texture or pattern's effects on color presentation pixel by pixel.

“Both companies believe that as digital sample technology becomes more affordable and convenient, it will show rapid growth in take-up by all organizations who literally need to see the whole picture, color-precise of course,” said Phillip Moll, Co-founder of Color AIXperts. “Combining these features with eWarna's truly Internet based color collaboration platform opens up a much more exciting future for industrial color management,” said Moll.

The two companies can now market combined solutions to the global textile and apparel industry.