eWarna in colour solutions tie-up

The Star, Dec 2004

Online colour collaboration solutions provider eWarna and Color AIXPerts, a specialist in multi-spectra imaging, have announced a marketing partnership for multicoloured textile colour communication.

The two companies can now market combined solutions to the global textile and apparel industry.

“This is a combination of two world leading solutions and for the best reason, which is that of customer demand,” eWarna co-founder and chief strategies Richard Lawn said in a statement.

“All parties involved in the supply chain can see the benefits and the advantages of product combination, especially for remote approval of prints and items such as shoes.”

Using multi spectral imaging and measurement methodology, digital sample technology generates a spectral reflectance curve for every pixel of an image, which allows precise remote comparison of multipart or multicoloured items.

By recalculating each pixel colour under different lights, the true effects of texture and shape on colour perception can also be shown.

Rather than simulating a texture or pattern on a greyscale image using a few spectra curves, digital sample technology goes beyond the traditional approach and directly measures the texture or pattern's effects on colour presentation pixel by pixel.

“Both companies believe that as digital sample technology becomes more affordable and convenient, it will show rapid growth in take-up by all organizations which literally need to see whole picture, colour precise of course,” said Phillip Moll, co-founder of Color AIXPerts.

“Combining these features with eWarna's truly Internet-based colour collaboration platform opens up a much more exciting and inspiring future for industrial colour management.”