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eWarna Enters Strategic Marketing Partnership with Color AIXperts
Kuala Lumpur, Malaysia / Aachen, Germany – December 6, 2004 – eWarna, the global leader in
online color collaboration solutions, and Color AIXperts, the global leader in multi-spectral imaging, today
announced a marketing partnership for multicolored textile color communication. The two companies now
offer customers the ability to combine Color AIXperts’ digital sample technology equipment SpAIXscan
and viewing software SpAIXview with eWarna’s award winning LabWorks Pro solution. Together, these
systems deliver true collaboration in color communication processes, lower development costs and
improved merchandise quality.
“This is a combination of two world-leading solutions, and for the best reason – customer demand,” said
Richard Lawn, Co-founder and Chief Strategist of eWarna, “A leading supplier now linked into the color
network of one the world’s top 10 apparel brands on the eWarna platform uses Color AIXperts solutions.
All parties involved in the supply chain could see the benefits of product combination, especially for
remote approval of prints and items such as shoes”.
Using multi-spectral imaging and measurement methodology, digital sample technology generates a
spectral reflectance curve for every pixel of an image, which allows precise remote comparison of
multipart or multicolored items. By recalculating each pixel color under different lights, the true effects of
texture and shape on color perception can also be shown. Rather than simulating a texture or pattern on
a greyscale image using a few spectral curves, digital sample technology goes beyond the traditional
approach and directly measures the texture or pattern's effects on color presentation pixel by pixel.
“Both companies believe that as digital sample technology becomes more affordable and convenient, it
will show rapid growth in take-up by all organizations who literally need to see the whole picture, colorprecise
of course,” said Phillip Moll, Co-founder of Color AIXperts. “Combining these features with
eWarna’s truly Internet based color collaboration platform opens up a much more exciting future for
industrial color management,”
The two companies can now market combined solutions to the global textile and apparel industry.
About Color AIXperts 
Founded in 2000 with headquarters in Aachen, Germany, Color AIXperts specializes in DIGITAL
SAMPLE Technology using multi-spectral imaging and measurement methodology that delivers precise
color and structure representation in digital color communication. Its products and solutions are widely
used in industries such as Textile and Garment, Graphics and Arts, Chemical and Pharmaceutical, and
Automotive. First class references of Color AIXperts are BADER, BAUR, OTTO, Wehkamp, bon*prix in
cooperation with their prepress companies, Hempel International (Shanghai), Viktor Achter - Milliken
Group, BMW Deutschland. More information on Color AIXperts can be found at www.color-aixperts.de
Media Contact
ColorAIXperts
Georg Schoeler
Tel: +49-(0)241-4410617
E-mail: g.schoeler@color-aixperts.de
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