eWarna to Offer Pay-Per-Use Pricing for Enterprise Color Solutions

Eliminates Cost and Deployment Barriers to Color Supply Chain Collaboration

Kuala Lumpur, Malaysia – February 15, 2006 – eWarna, the global leader in online color collaboration solutions, announces creative new pricing and packaging options aimed at solving the challenges that fashion retailers, brands, and agents face in collaborating on color approval and quality with their package suppliers, factories, fabric mills, dye houses, middlemen, and other color supply chain partners.

Effective immediately, eWarna will provide color “specifiers” - companies that define color specifications, request color match samples (lab dips), and monitor color consistency across their supplier base - with new pricing and packaging options that will greatly simplify and accelerate the deployment of its web-based color solutions across entire color supply chains.

Specifically, the new deployment models will benefit retailers, brands, and other specifiers by quickly establishing secure, online color collaboration with their entire supplier base. Under the arrangement, specifiers may leverage eWarna’s strong Asian presence and local services to certify, deploy, and train their suppliers in as little as two weeks time. Suppliers of all sizes will benefit from the innovative new pay-per-use pricing plans that will allow them to economically add value through participation in their customers’ digital color processes, regardless of the volume of business they conduct with that customer. eWarna pioneered and created the world’s first Internet-based colorimetric engine, a technology platform that facilitates seamless color creation, measurement, prediction, comparison, and collaboration across global supply chains. Through the company’s XMatch web-based color approval solution, both specifiers and suppliers have secure, real-time access to single version of a digital color standard. Using this precise digital standard - essentially the “DNA” of a specific color - as the basis for color decisions eliminates the physical and subjective processes that significantly encumber color communication, approval, and quality control.

“Fashion companies have embraced the global sourcing model,” noted ManHon Shiew, CEO of eWarna. “Their success is no longer based solely on their internal capabilities, but on their ability to synchronize their supply chain for performance. Our web-based color solutions are already proven enablers, but we saw an opportunity to better align to our customers’ fast and flexible models by making our solutions more accessible, portable, and cost-effective. These new options will help specifiers greatly improve the performance of their color networks by allowing even their smallest, most remote suppliers to participate in their streamlined digital color process.”

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Company Contact
ManHon Shiew
Tel: + 60 3 2161-8333
E-mail: manhon.shiew@ewarna.com