One of the biggest challenges facing dyestuff manufacturers and distributors is how to promote their products effectively to as many target customers as possible. The use of printed product shade cards is not ideal as they are costly to produce and distribute. Customers find little use for the shade cards beyond a pretty “calling card” of the company.
XDyes, the world’s first browser-based recipe formulation engine, enables dyestuff manufacturers and distributors to add a rich customer interface to promote their products by linking this engine to their corporate websites and product pages. The benefits of this solution are:
Enhanced image differentiation from other competitors
Reduce cost of marketing and promotion
Drive customers to corporate website and retain them
Launch new products instantly, drive product interest
Reach previously inaccessible customers
Customized service for specific target customers or groups
